Análise comparativa dos empreendimentos e empreendedores da microrregião de Angicos – RN

Abstract

This work aims to analyze research aimed at entrepreneurs and their enterprises in the shopping centers of the cities that make up the micro region of Angicos - RN. Since it is always important to reflect and present new results on such important issues, which in turn have a significant impact on the country's economy. In this sense, we understand that the research brings contributions and allows us to take a look at the reality of these enterprises in these micro-regions, including the reflection on the profile of the entrepreneurs, the type of enterprise, the strategies used by each one of them, and, above all, how they succeed in what they do. In this way, we decided to follow the path of bibliographic research, gathering data from other works of conclusion of the course on the municipalities that comprise the micro region of Angicos, and we carried out a comparative analysis on each micro region. Therefore, we carried out the research in academic papers, found on websites and databases, then we did the analyzes. Through the analyzes it is possible to indicate the type of support that these enterprises receive and how they use and use some technology that can qualify their business. Within the analyzes it was still possible to find positive support regarding the growth of the ventures and the way each entrepreneur deals with his business. Also observing a male entrepreneur profile predominating in the region.