Empreendedorismo e sua relação com a gestão do conhecimento na cidade de Mossoró-RN

Abstract

The Knowledge Management is an administrative concept that linked to entrepreneurship can be used to facilitate and organize the actions inside and outside the companies, being employed as a strategic action. From this, the main objective of the work was to investigate the profile of the enterprises of the city of Mossoró, RN, and its relationship with Knowledge Management. The methodology of the article consists of a descriptive research and quantitative approach, in which two research instruments were used, such as: the questionnaire elaborated by the project itself on entrepreneurship and another questionnaire on Containment Management, which is the DGC (Diagnosis of Knowledge Management) proposed by Bukowitz and Williams (2002). The survey was carried out in the neighborhood of Nova Betânia in the city of Mossoró-RN, where 49 respondents were reached for each questionnaire. Microsoft Office Excel 2013 Software was used for descriptive statistical analysis of data. Based on the study, it was concluded that despite the little use and knowledge of Knowledge Management, entrepreneurs who apply this concept within companies, enjoy great benefits in relation to the organization.