The main objective of this study was to propose personal marketing strategies that could help students of engineering courses to enter the labor market, in addition to the following research analyzes, such as: exposing the relevance of the theoretical foundation on marketing studies of personal marketing and market strategies; know and show real needs of the labor market in the field of study engineering; to indicate current contracting criteria by organizations; identify main difficulties encountered according to students' perceptions and propose personal marketing strategies for insertion into the job market. The methods used in the research were data collection, case study through the application of a questionnaire to enable identification of difficulties and perceptions presented by the students. From this study, it was possible to perceive the importance of knowledge about personal marketing strategies, such as: applicability of the technique for professional qualification, reduction of limitations, effectiveness and better performance for insertion in the job market. It is considered, in this study, difficulties that students present when it comes to the labor market, as well as the relevance of exposing personal marketing strategies to assist them in insertion.